European Football Channel Paid

Given the above swing towards casual wear, many of the leading formal wear/ office wear brands like Louis Philippe, Van Heusen, Arrow, etc., have also launched their sports/casual wear lines. These lines now contribute anywhere between 40-60 percent of the revenue of some of these brands.

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The dynamics of the world are so rapidly changing and the heart of this change being no other than the Internet itself, which led to the rise of the social media world, mobiles, networking online and data analytics.

The interiors are an understated palette, featuring the brand’s signature pink. There are brass fixtures with exposed beams, which unify all the lines in the dynamic space, enhancing customer experience. The store has a modern and refined ambience created to reflect the personality of Pernia’s Pop-Up Shop.

With a focus on democratizing sports and reiterating commitment towards providing products that stand for high quality standards, style, design, comfort and affordability, SEVEN offers a wide product portfolio of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportwear manufacturing technologies.

Costing: Rs 30,000 per window

This technology enables Gucci to provide an engaging experience and an ingenious opportunity for its customers to interact with upcoming shoe collection.

At the end of it all, besides gaining business knowledge and the requisite backing it is absolutely crucial to know your customers and their needs. In a place where renting is still a new model, an online portal becomes a playground for its consumers who want to have enough options to explore from.

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Aashray Thatai, Co-Founder, PostFold says, “The eco-system and work culture in general have become more informal after the plethora of start-ups.” He added that this trend has been growing over the years. Polos, classic or basic t-shirts have become a Friday norm and in many places casual clothing is official dressing on Fridays.

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Exploring New Categories

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According to Mutha, with expanding demand for semi-casual office wear in India across various income brackets, the market is witnessing the mid segment range well.

The store houses over 25 designers with a strong focus on emerging and advanced designers. It includes creations from designers and brands like Anamika Khanna, Varun Bahl, Anita Dongre, Deme by Gabriella, Samant Chauhan, Pranay Baidya, Vanshik, Duet Luxury and many more.

Aashray Thatai adds to this saying, “Key challenges that the segment seems to face are durability and longevity of this segment. Quality t-shirts are hardly available and the few players that are trying to push for quality are facing stiff competition.

Brands with a consistent and coherent positioning also provide consumers a benchmark for their purchase decision. A ‘Nike’ sportswear would be a reference point for anyone, with an athletic mindset, wanting to purchase such branded active sportswear or shoe for comparison. A ‘Converse’ footwear would serve as a benchmark for the ‘devil-may-care, casual-chic, young-at-heart’ attitude so typical of our fresh-in-college teens.

Brands like Numero Uno, Gap and H&M have been collaborating with Arvind Ltd (a leading denim manufacturer) to make sustainable denims. Experts from Arvind Ltd say that it takes 70 litres of water to make a pair of jeans from denim. The use of innovative technologies will help reduce the water imprint by 95 percent. This revolution in Denim will serve the evolved consumer who is aware of the dangers to the environment caused by the wash processes of making jeans.

Women’s apparel market in 2018 was Rs 1,31,389 crore and is expected to grow at a CAGR of 8.3 percent to reach Rs 2,90,504 crore by 2028.

Anil S Kumar, COO, Allen Solly said, “There were precisely three objectives of this new ID – Allen Solly moving towards cleaner and more modern retail design concept without compromising its British heritage brand ethos, more merchandises per square feet and lessening non-merchandise elements like props etc. Our logo, the animal stag, has given the primary importance in the whole layout while the extrenal props have been removed. To increase the density of merchandises, we have moved towards more of hanging display options than the stacked ones.”

In this hyper competitive market place, business success is increasingly dependent on its ability to build partnerships of business networks, strategic alliances and other forms of exchanges on both domestic and international markets. Collaboration amongst companies or brands catering to the same market segments with different but potentially synergetic core-competencies could help multiply value-adding features in their joint product and help enhance the user experiences for both the partners.

However, a fair section of experts believe that this has also been a source for healthy competition in offering customers a lot more than domestic brands ideally would have. “Exposure to international brands is allowing Indian retailers to become more aware of trends and take inspiration to create garments suited for modern-day India’s needs. Brands in India in this segment are making a mark today by exporting their creative styles by choosing natural fibres to create clothes in, innovative styles, designs, and prints,” reveals Team WLS.

How Other Categories Are Performing

Products – The change in consumer buying behavior has also led to the introduction of many innovative products in the Indian casualwear market. Most such innovations have taken place in the denim and activewear categories. Innovations in casualwear products are primarily related to product design, colour selection options, and fiber mix. Men’s casual trousers and denims are no longer limited in terms of colours to black, navy blue, grey, and cream; instead, they are now available in red, green, sky blue, and many other variations, which have been received widely among youth. Innovation in terms of fibers and fabric properties, and application of newer finishes, will remain one of the key features of sportswear apparel.