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Leading womenswear brand W, has unveiled its new campaign ‘Hope is Trending’, which through its manifesto calls for rejoicing life by celebrating the positivity, strength, and happiness amid the unforeseen challenges of the pandemic.

The panel discussion was moderated by Rachana Singh, Unit Leader Fashion Business, Istituto Marangoni Mumbai.  Speakers included: Anvita Mehra, Founder & CEO, Confidential Couture, Aavitri Jain, Curator & Owner, Teatro Dhora and Roma Narsinghani, Jewellery Designer

Birla Cellulose’s Grasim Cellulosic Division, Vilayat, India has successfully commissioned the Carbon-disulphide Adsorption Plant (CAP) and has achieved the stringent level of sulphur-to- air emission norms stipulated in the EU BAT references (EU Best Available Technologies BREFs) for the viscose manufacturing process.Birla Cellulose (PRNewsfoto/Aditya Birla Group)

Despite lower operating days, reduced topline and marginalised savings due to largely fixed cost structures, YoY EBITDA recovery remained high at 61% with 12.2% EBITDA vs. 12.9% reported for FY20 Reflecting the Covid-19 impacted performance and the added impact of IndAS 116 induced lease rent accounting, the company reported its first-ever yearly loss of Rs -6 cr in its 19-year history.

Covering an area of 2,200 sq ft, the new outlet is one of the biggest stores of Ellementry, and it opens on two sides. The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed exactly the way they will be in a home. For example, the coffee and tea mugs are beautifully displayed near the sofa looking out the window. There is a designated space for the barware collection. And for the first time, an Ellementry store features an open kitchen. Tableware is aesthetically laid out around the dining area. With a separate section for gift sets and showpieces, there is everything you need to make your everyday beautiful and functional.

Fast fashion retailer Zara India has posted a loss of Rs 41 crore for the financial year ended March 31, 2021. Its revenue also slumped by 28.3 per cent to Rs 1,126 crore during the fiscal year, according to the annual report released by Trent Ltd.

Reinventing Wardrobe Classics

The menswear segment maintained consistent growth with 37% order volume growth and 33% market share in FY-2021.

Over the recent past, Myntra has undertaken multiple sustainability initiatives, including:

“Taxation and legislation are areas that have been challenging for me. Apart from this, entering this business with a younger mindset was another test for me. We were new and young and making people believe in credibility was definitely a task. While opening the retail stores, I had to face many setbacks due to the gender stereotype as many craftsmen, workers were not ready to look me in the eye and listen to the instructions,” she added further.

The all-new Spring Summer Collection 2021 reflects the campaign theme well, featuring unique silhouettes, colors and patterns imparting timeless, minimal and functional looks while adding style and functionality to the wardrobe. The theme is projected through the displays at the stores as well with minutest of the details crafted with utmost attention.

Lubeina Shahpurwala, co-founder, Mustang Enterprises has taken over as the Chairperson of the Mumbai Chapter. Under the leadership of FICCI FLO’s National President, Ujjwala Singhania, Shahpurwala and her team will be focusing on supporting women in the professional streams of health and wellness; the power of design (which includes textiles, handlooms and craft, lifestyle products, accessories architecture etc ); education and skill development and rural entrepreneurship amongst women during the year 2021-2022.

The Vilayat will supply eco-enhanced fibres, Livaeco by Birla CelluloseTM (Viscose & Modal variants) to sustainability conscious Brands globally. Livaeco by Birla CelluloseTM range of products comes with outstanding sustainability credentials such as EU BAT norms, FSC® certification, low water and energy consumption and complete supply chain traceability from forest-to-fashion using GreenTrackTM platform.

“The pandemic has been a catalyst that accelerated the industry’s transformation towards digital presence and greater sustainability,” said Harold Weghorst, Vice President of Global Marketing & Branding at Lenzing. “Consumers are electing to buy from the comfort of their homes. Many are also rethinking what they actually need and look for sustainable alternatives where applicable. This is where the new TENCEL™ eShop comes in. It does not only offer consumers a unique opportunity to find sustainable fashion and home textiles from different brands on one single platform, but also enables them to learn about how the raw materials used in their products are being made.”

The company reported topline of Rs 1,765cr in Q4FY21, recording a growth of 9% vs Q3FY21. EBITDA increased by 27% from Rs 76cr in Q3FY21 to ₹97cr in Q4 FY21. Profit before tax increased by 31% to Rs 81cr in Q4FY21 vs Q3FY21.

Nagaram said that the upcoming edition of EORS would act as a catalyst to the entire fashion ecosystem that is on a recovery path. Myntra expects to ship over 15 million items, 40 per cent of which is likely to be delivered to tier II cities and beyond, he said.

The report emphasizes that the top 13 regions rich in textiles and apparels manufacturing accounted for 80% of the credit portfolio of the sector as of December 2020. Nearly all states have districts manufacturing textiles and apparels, having several credit active units. Some districts such as Mumbai and Surat have more than Rs. 10,000 crore credit portfolios as of December 2020.

However, since the fierce second wave landed in the first quarter of this fiscal, curbs have been re-imposed, slowing the demand recovery, it added.

The Sorting for Circularity Project is driven by Fashion for Good with catalytic funding provided by Laudes Foundation and facilitated by brand partners, adidas, BESTSELLER, and Zalando, as well as Inditex as an external partner. Fashion for Good partners Arvind Limited, Birla Cellulose, Levi Strauss & Co., Otto and PVH Corp. are participating as part of the wider working group. Circle Economy leads the creation and implementation of the methodology, with support from Refashion, to assess textile waste composition. Both organisations build on their extensive experience from similar projects, such as the Interreg Fibersort Project and previous textile composition analyses.

Speaking on the partnership, Nitin Chhabra, CEO, Ace Turtle said “The lines between online and offline have blurred and this has got accelerated due to covid hence stores now need to be omnichannel ready to support this. As customers are more than likely to shop at the channel of their own convenience, brands need to build tech capabilities to cater to the ever-changing dynamics of Indian consumerism. We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels”.

Innovating in a Crisis

An intriguing way to look at loungewear is to think of it as a revamp or reinvention of current sleep and home wear. Customers are taking what they feel the most comfortable in – boxers, track pants, pyjamas, t-shirts, vests etc and are looking for means to upgrade them. Perhaps a great example of this is the resurgence of pyjamas as loungewear. Not just India, but countries worldwide have registered a huge increase in pyjama sales since last March. According to stats released by Amazon about its operations in India with a focus on Prime Day 2020, summer wear and home/ loungewear were among the most sought after in apparel.

The shift in consumer behaviour might have been an effect of the pandemic, but it is here to stay. A 2020 report by Technavio has projected that between 2020 and 2024, the loungewear and sleepwear market will grow by USD 19.5 billion. While the numbers are from the pre-COVID era, the current scenario is anything to go by, these numbers will surely be surpassed.

“With omni-channel customer generating more revenue than a single-channel customer, we scaled up our tech-related solutions & investments to engage and offer better experiences and driving up cross-channel purchases, customer service and retention,” he added.

“The kidswear segment took the industry by surprise with over 200% order volume growth and the market share significantly increased from 3% in FY-2020 to 17% in FY-2021,” it adds.