ipl update

Some say the most important thing in fashion is a great product. Do you agree or not?

The biggest change in the last decade has been the sheer amount of raw data available to a fashion business these days. We have a clear plan for harnessing this data and utilising it for improvements across our businesses in assortment planning, PLM, markdown management and inventory control. This can all be unified and used across all sales channels to ensure a higher return on capital.

What does innovation stand for you and how is your company working on giving new innovations in the market?

Building great customer relations, providing a seamless omni-channel experience and a frictionless journey from discovery to purchase supported by customer focused services.

“Aside from this, the brand has a lot of incentive schemes where the worker is part of their profitability. As workers get more efficient and start learning how to work on the machines, they start getting more than their minimum cut and that is what has worked for the brand so far,” he explains.

Although the t-shirt market in India is highly fragmented, the increasing brand awareness among the Indian youth is expected to drive the penetration of t-shirt brands into smaller cities and rural India, thus increasing the share of various brands within the t-shirt market. The proliferation of private labels has made t-shirts more affordable for value-seeking consumers in smaller cities. Overall, the t-shirt market in India is flourishing and is expected to register bolstered growth in the coming years.

How important is ‘good’ fashion going to be in the future? What do companies that support and foster?

1717 SWETA SARAFF, CEO, D&G BUTTONSSecond generation into the fashion accessory business, Sweta Saraff feels privileged to be associated with a family that boasts of a rich heritage in the fashion industry. Armed with degrees in business and fashion designing, Sweta joined the business when it was in need of certain technological up gradation in terms of innovation, administration and expansion. D&G Buttons is a well recognised brand in fashion accessory, it has strong presence in Kolkata, Delhi, Mumbai and Bengaluru.

Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst providing direct access to the world’s most innovative technical performance fabrics and yarns for Spring/Summer 2020 at India Fashion Forum 2019.Innovations can be introduced into Merino wool fabrics at any stage in the manufacturing process to create versatile, cutting edge and clever alternative to other fibres

Similar to every other avenue, Indian fashion has left its mark on the global scenario. Be it our batik prints or our much loved designers such as Bibhu Mohapatra, the global players and consumers are appreciating our contribution to the whole diaspora of fashion. Digitisation of fashion is emerging yet there is a great deal more work to be done, in terms of competing with other digital brands. Also, products that are sustainable and yet maintain ecological balance are on the lesser side. This has to be promoted on larger scale, keeping diverse tastes in mind.

Trends and Growth Drivers

The typical male customer is still more focused on functionality. He makes planned, higher priced purchases for items that he can clearly envision using on a regular basis: he buys one pair of sunglasses, carries one office bag or backpack and rarely accessorises with fashion jewellery. However, this model is slowly changing with the impetus of the Millennial generation and the trend of accessorising as a fashion statement has become a growing need for the social media-savvy and fashion conscious young man.

International fashion houses have time and again used inspiration from Indian history and its rich culture to design clothes not just for the Indian market but for international markets as well. However, when it comes to selling goods in India, brands need to create fashion pieces that cater to the individual consumer’s sense of individuality and self-expression. This gives ample opportunities for personalization engines to offer custom services to the consumers that help in the curation of design pieces that cater to their needs. Major brands are already focusing on tech-based curation for customers that automate the process and enable a more streamlined approach to the business.

IMAGES Most Admired Fashion Start-up Of The Year: Wishbook

Fashion reflects on the sensibilities of the wearer. Hence, the evolution in fashion came owing to the evolution of tastes. Present day consumer is further well-versed with the industry, updating themselves on a daily basis. Hence, understanding of fashion, product and quality has changed extremely which has a lead to increase in the number of expectations from the brand.

With internet users expected to reach 840 million by 2022 and the speed at which this ‘click-and-sell’ model has panned, the reach of fashion and apparel has increased manifold. Young consumers in the country too are shifting towards online purchasing due to several factors, such as convenience, easy comparison with other brands and availability in locations where physical stores are absent, to name a few, the report said.

Should India focus on being a value-based manufacturing hub, design centric hub, or a fashion tech/IT hub, etc?

Technology strategy is important for any retail company today. Just as you need a brand strategy a coherent approach to the technology backbone of a company is a must. We have areas such as product lifecycle management where we use tools to track the development of multiple projects simultaneously, often allowing vendors direct access to cut down development and manufacturing time.

1919 VIJAY PAL SINGH JOHAL, DIRECTOR, TRUFFLE COLLECTIONA gritty, enthusiastic, self-motivated individual who leads by example, Vijay Pal Singh Johal has an experience of 8+ years in the footwear industry. Under his leadership the brand, Truffle Collection, has scaled new heights of success with a growth rate of whopping 350 percent since 2015. Johal’s observant nature allows him to be a stalwart in the product designing aspect of the brand which also happens to be his passion. Meeting new people and understanding new cultures has helped him understand life in a deeper, more meaningful way.

How is the customer of today different from the one 10 years ago?

Conclusion

Technology strategy is important for any retail company today. Just as you need a brand strategy a coherent approach to the technology backbone of a company is a must. We have areas such as product lifecycle management where we use tools to track the development of multiple projects simultaneously, often allowing vendors direct access to cut down development and manufacturing time.

Visual Merchandising is a tool to sell. The visual merchandising display process is often referred to as ‘Silent Sales Person’ by providing the consumer with information through visual mediums coupled with suggestive selling mechanisms to add items to a consumer’s original purchase.

The Indian Market

The men’s market of shirts is under transition in the last few years from limited colours and designs to distinct categories of formal and stylish shirts. With evolving consumer preference towards semi-formal and casual look, demand for stylish shirts is growing.